Overview
A young prodigy professional kiteboarder from Brazil. Born Josué San Ferreira, he is widely known by his nickname “Baby Shark” and is attracting global attention as a leading figure in the next generation of the Big Air scene.
Career
Growing up in Preá, a fishing village in northeastern Brazil known for its world-class strong winds, he began kiteboarding at a young age under his father’s guidance. Thanks to his fearless approach and exceptional board control developed in strong, consistent winds, he quickly rose to prominence from local competitions.
He specializes in Big Air, combining overwhelming height with technical precision. His original signature tricks, named after his nickname, such as the “Shark Attack” and “Megalodon,” have become synonymous with his riding style. At the young age of 17, he received an invitation to the 2023 Red Bull King of the Air, instantly catapulting him into the global top scene. At the “Lords of Tram” Big Air competition held in France, he sent shockwaves around the world by scoring a giant-killing victory over living kite legend Aaron Hadlow in a direct heat despite being a rookie.
In 2024, he finished as runner-up at the KOTA Qualifier in Tarifa, Spain, earning his spot in the main event. However, he suffered a heartbreaking withdrawal after fracturing his fibula during training just before the main competition. He has now overcome the injury and continues to evolve further as an all-rounder who can handle everything from twin-tips to Strapless riding.
Sponsors & Brands
He is currently active as a team rider for Airush Kiteboarding, deeply involved in gear testing and development. He is also supported by Mystic for accessories such as harnesses and apparel. The documentary film “The Rise of Baby Shark,” which recorded his growth so far, is known as a work that symbolizes his rare talent and passion.
Personality & Friendships
He holds immense pride as a Brazilian and considers competing for his family and his home country a major motivation. He is full of a hungry spirit and maintains a humble, stoic attitude, always trying to push his limits. He also frequently participates in testing projects for the Brazilian kite media “Brazilian Brothers,” contributing to the revitalization of the scene by providing honest feedback on the latest gear.
Quotes & Anecdotes
“Joining Airush means a lot to me! It’s a brand that really matches my mindset and the direction I want to go as a rider for this challenge!”
— Josué San “Baby Shark” Ferreira
“After a tough year dealing with a lot of upsides and down and missing important moments, I’m coming into this season fully focused and more motivated than ever. My goal is to come back stronger, keep progressing, and perform at my highest level in every competition.”
— Josué San “Baby Shark” Ferreira
Competition Results
- 2023: Participant, GKA Big Air World Cup Lords of Tram (Defeated Aaron Hadlow)
- 2023: Participant, Red Bull King of the Air
- 2024: Runner-up, Red Bull King of the Air Qualifier (Tarifa)
- 2025: Winner (Racing) / Runner-up (Freestyle), Prea Strapless Big Air Comp